Marinda Martin

Quench Soap Branding/Packaging (Concept)

The challenge:
Create a new brand of bar soap and design packaging for multiple scents.

The process:
I began by coming up with scents that I personally would like to try as a consumer.

I brainstormed on brand names by jotting down words associated with soap/beauty products. A common problem with bar soap is that they tend to feel dry, so I wanted to market these bars as moisturizing. “Quench your thirst” stood out in my mind as a solution for dry, “thirsty” skin.

While sketching out different ideas for the different scents, I noticed a common simple shape: the tear drop. I adapted the shape to the different scents/colors of each bar. I also included it in the brand logo for a common theme and to indicate moisture.